Open Courses at Sunstone Business School

New success comes from exploring new avenues. And new avenues open from new thoughts. Our goal at Sunstone Open Courses is to provide you a platform to think new. Think new ideas, meet new people, learn new perspectives and develop a new business mindset. Think new solutions and think new problems. Say goodbye to the status quo with a new way of learning.

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Ecommerce 101-Customer acquisition cost as a metric

Extensive experience in Sales, Marketing & Consulting, Ex-Mckinsey, IIT Kanpur, Cornell
August 9, 2014 – August 23, 2014

Ecommerce has exploded in India in past five years with a 30% CAGR, even though penetration continues to be low. Since there are a large number of customers who pay in each of their transaction, managing cost (CAC, or the cost of acquiring an additional customer), managing churn rate (or the rate at which customers leave) and maximizing the contribution margin (or marginal revenue – direct costs) is utmost important. A combination of these metrics is the customer lifetime value, or CLTV. This course focuses on uncovering how ecommerce industry functions and how CLTV is used in ecommerce business decisions.

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Accounting 101:Fundamentals of business

Finance Faculty at Sunstone Business School, Extensive experience in Capital Markets & Behavioral Finance
August 9, 2014 – August 23, 2014

Accounting is the language of business. Accounting 101 is an introductory course which will help you develop a first level yet holistic understanding of the moving parts of any business. Closely related to accounting is finance and financial statements, both of which form the bedrock of managerial decision making. This course is relevant for you if you want to grow your career in corporate world; it aims to provide you the first toolkit for you to solve business problems.

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Businesses negotiations for growth

Entrepreneurship Faculty at Sunstone Business School, Cofounder GlobalLogic & Pinelabs
August 16, 2014 – August 30, 2014

How many times have we negotiated a deadline with your manager, client, or a vendor? Not long back. We face challenges in our lives and push our boundaries to achieve our potential. We evolve to survive. Crucial part of evolution is negotiations. In the new age world, where physical fights have been all but abandoned, negotiations offer little fights that help us test ourselves and grow In this course we will discuss business negotiations for better outcome and your professional growth.

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Negotiating for growth – Salary negotiations

Entrepreneurship Faculty at Sunstone Business School, Cofounder GlobalLogic & Pinelabs
August 2, 2014 – August 16, 2014

When was the last time you went for salary negotiation or the appraisal process. Not long back. Salary negotiations are inevitable for most of us, either as employers or employees. These negotiations have significant impact in both our personal and professional growth. We face challenges in our lives and push our boundaries to achieve our potential. We evolve to survive. A crucial part of evolution is negotiations. Negotiation is an inevitable part of our life, and a skill essential to grow. In this course, we will try to uncover negotiations concepts while applying them to salary negotiations situations, and learn how to make salary negotiations a win-win for both employers and employees.

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Acquiring new enterprise customers

Former Executive Director of the ABES IT Group of Institutions, Experience in sales and marketing with Public & Private sectors, BE NIT Rourkela
August 2, 2014 – August 16, 2014

Every organisation survives on its ability to acquire new customers for its product or service. Acquiring customers is an uncertain task and the effort is always to move towards increasing the probability of success of acquisition This probability of success depends on how good is the marketing of product or service. As the world evolves the service sector has grown in prominence over the physical products because the deliverable from a service have different meaning and value for different customers. Therefore while services can give the best returns it is also a difficult to acquire new customers due to the complexity of customization. In this course we shall start from the basics of marketing and understand how fundamentals apply to a services business . At the end of the course, you would better understand principles of acquiring new customers in services business by creating win-win solutions.

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Managing Financial Resources Effectively

Finance Faculty at Sunstone Business School, Extensive experience in Capital Markets & Behavioral Finance
August 2, 2014 – August 16, 2014

Managing and allocating resources effectively is challenging and the key to long-lasting success of individuals and organisations. This course focuses on some of the techniques which can be used to avoid common pitfalls in this process

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Selling through customer satisfaction

Entrepreneur, Expert in ERP consulting, Product Management, and Supply chain, BE-NITK, MBA-IIML
August 9, 2014 – August 23, 2014

Every business you talk to, will tell you about the high costs of customer acquisition. Will it not be great if your existing customers brought new customers? In this new social regime, “word of mouth” is more powerful than ever. Operating a business without measuring the word of mouth advertising is like operating in darkness. Your company may be financially doing well but you never know your best customers may be leaving you. You can surely get new customers in with expensive advertising, but are they getting back? This courses aims to expose you to fundamentals of customer satisfaction in services -how it is measured and used for growth of businesses.

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